Thursday, July 5, 2012

Backing British Swimmers with Free Swims For Britain Campaign

 Britain's 'Free Swims for Britain' campaign will not only help us support British swimmers in their endeavours, but may also help increase participation in sport and so help improve everyone's fitness..
400 & 800m champion Rebecca Adlington backing the 'Free Swims for Britain' campaign with 2 children.

 British Gas opened the offer to the public halfway through April, and it will finish at the end of August - near to the end of the Olympic games. So far, around seventy thousand people have joined the pledge - across 500 pools in the UK - with a month still to go.

 The offer means that at certain swimming pools in your local area, you can get up to three opportunities to have a free swim. And the campaign has been backed by current British swimmers, such as reigning 400m and 800m champion Rebecca Adlington.

 Children from selected schools in Birmingham, Bristol, Luton and Redcar, were given the opportunity to not only swim in the very pool Olympic athletes would be competing in, but also to see their peers in action. This is a once in a lifetime opportunity for most of these kids, with Olympic tickets not only being expensive, but also selling out very quickly. This may be one of the only times that they will be able to see the British swimmers perform directly, throughout the whole of the London 2012 Olympics.

 Last year's event drew in approximately 300,000 people, gaining themselves a free swim in their local pool. However, this year, after 3 months of the event, only about 73,500 people have booked themselves a free swim.

 Despite the huge dip in participants, the event is still vastly popular, with a lot of time still to come. To choose an offer for the Free Swims for Britain campaign, visit this site:

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